Sky and Perform Seal Major €973m Deal for Serie A Broadcast Rights Until 2021

Broadcast giants Sky, and media group Perform has sealed a major €973m deal to show Serie A football from next season until 2021. As reported by Reuters, Italian broadcast behemoths Mediaset were outbid by their rivals for the deal, after becoming increasingly concerned over the rising costs of television Italian top tier football. Serie A chairman Gaetano Micciche had been looking to seal the three-year rights for all of last season, and finally saw the new deal come to fruition on Wednesday... Via All the latest breaking football news, transfer rumours, analysis, and match reports - 90min http://www.90min.com/