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The 1966 World Cup wasn’t just about England’s glory on the pitch – off it, a cartoon lion broke new ground in merchandising, and the badges, beer mats and bedspreads flew off the shelves
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I can remember being presented with a pink World Cup Willie candlewick bedspread and it was embroidered with the multicoloured motif of Willie. There were bathmats, too.
- Leo Hoye
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