La Liga Matches to Take Place in the United States as Part of New Initiative

​The organisers of the International Champions Cup have reached an agreement with La Liga to stage regular season Spanish league matches in the United States as early as this season. ​In a press release, ​La Liga confirmed the launch of a new 15-year initiative called LaLiga North America, which will have the primary goal of promoting football in the United States and Canada. This is a joint venture with Relevent Sport, the multinational media, sports and entertainment group who successfully... Via All the latest breaking football news, transfer rumours, analysis, and match reports - 90min http://www.90min.com/