Juventus: The Club Motto That Ripped the Soul Out of La Vecchia Signora

​"Winning isn't important, it's the only thing that matters." The nine foul words that led to Tuesday night's UEFA Champions League defeat at the hands of an infinitely more likeable Ajax team.  "Winning isn't important, it's the only thing that matters." The nine foul words that have led to Juventus' becoming just another European football club. "Winning isn't important, it's the only thing that matters." The nine foul words that have made Juventus what they are today: soulless. "Winning... Via All the latest breaking football news, transfer rumours, analysis, and match reports - 90min http://www.90min.com/